Who wears overalls: Analysis of hot topics on the Internet in the past 10 days
Overalls, as a classic fashion item, have recently become the focus of hot discussion on social platforms again. This article will combine the hot data from the entire network in the past 10 days to analyze the audience characteristics, wearing scenarios and fashion trends of overalls, and use structured data to present you the latest trends.
1. Portraits of people searching for overalls
| age group | Proportion | Core outfit demands |
|---|---|---|
| 18-25 years old | 42% | Campus style/age-reducing style |
| 26-35 years old | 38% | Workplace commuting mix and match |
| Over 36 years old | 20% | Retro nostalgic style |
2. Top 5 popular dressing scenes
| Ranking | scene | Representative single product combination | Platform discussion volume |
|---|---|---|---|
| 1 | music festival | overalls+navel-baring vest | 28.5w |
| 2 | Workplace commuting | overalls + shirt | 19.2w |
| 3 | Campus daily | overalls+sweatshirt | 17.8w |
| 4 | Street style trendy outfits | Overalls + Martin boots | 15.6w |
| 5 | Parent-child clothing | Same style overalls | 12.3w |
3. Analysis of the effect of celebrities bringing goods
Social platform interaction data of celebrities wearing overalls in the past 10 days:
| Artist name | Outfit style | Weibo topic reading volume | Xiaohongshu notes number |
|---|---|---|---|
| Yang Mi | Cargo overalls | 320 million | 4.5w |
| Wang Yibo | denim overalls | 280 million | 3.8w |
| Zhao Lusi | preppy overalls | 190 million | 2.7w |
4. Comparison of material popularity
| Material type | E-commerce platform search volume | price range | Target audience |
|---|---|---|---|
| washed denim | 65w+ | 150-400 yuan | student family |
| work clothes cotton | 48w+ | 200-600 yuan | office worker |
| corduroy | 32w+ | 300-800 yuan | light mature women |
5. Guide to clothing taboos
The minefield of overalls based on votes from fashion bloggers:
| minefield behavior | Voting share | Improvement suggestions |
|---|---|---|
| Pants legs that are too long and piled up | 67% | Choose a nine-point style |
| Improperly adjusted shoulder straps | 58% | Maintain V-shaped natural curvature |
| Waist appears bloated | 49% | Paired with slim fit inner wear |
Conclusion:
The versatility of overalls makes them a fashionable choice across all age groups. Data shows that Generation Z prefers ripped denim models paired with dad shoes, while mature women are more likely to choose high-waisted corduroy models paired with knitted sweaters. No matter which style you choose, paying attention to proportion, balance and attention to detail are key. It is recommended to choose overalls of different materials according to the needs of the occasion, and make good use of accessories (such as belts and brooches) to enhance the integrity of the look.
Note: The statistical period of the above data is from November 1 to November 10, 2023. The data sources include social platforms such as Weibo, Xiaohongshu, Douyin, and search indexes of e-commerce platforms such as Taobao and JD.com.
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