Why don't you use a mahatma doll?
In recent years, the trendy toy market has been booming, and various IP dolls have emerged in endlessly. However, the once-popular "Monkey King Doll" has gradually faded out of people's sight. Why is everyone no longer interested in the Monkey King doll? This article will analyze from three aspects: market data, user preferences and industry trends.
1. Comparison of market data
The following is the comparison data of search volume and sales of popular toy IPs in the past 10 days:
| IP name | Search volume (10,000 times) | Sales volume (10,000 pieces) |
|---|---|---|
| Lina Belle | 120.5 | 85.3 |
| Bingdundun | 98.7 | 72.1 |
| ultraman | 65.2 | 53.8 |
| Doll of the Great Sage | 8.3 | 6.5 |
It can be seen from the data that the search volume and sales volume of Monkey King Doll are far lower than other popular IPs, and the market popularity is obviously insufficient.
2. Changes in user preferences
According to social media research, user preferences for dolls have changed as follows:
| Preference factors | Proportion |
|---|---|
| Cute shape | 45% |
| IP popularity | 30% |
| Interactive features | 15% |
| nostalgia | 10% |
The shape of the Dasheng dolls tends to be traditional, lacking the "cute" elements favored by modern users, and has insufficient interactive functions, making it difficult to attract young consumers.
3. Industry trend analysis
The trendy toy industry has shown the following trends in recent years:
| Trend | Specific performance |
|---|---|
| Co-branded models explode | Sales of co-branded models between brands and popular IPs increased by 200% |
| Blind box economy | Blind box toys account for 60% |
| Social attributes | 80% of users will share the dolls on social platforms after purchasing them |
The performance of Monkey King dolls in these emerging trends is mediocre. It lacks the innovation of joint models, does not incorporate blind box gameplay, and has weak social attributes.
4. The way out for the Great Sage Doll
Although Dasheng dolls are currently underperforming in the market, there are still opportunities to win back consumers through the following methods:
1.Design upgrade: Combined with modern aesthetics, it introduces cuter shapes to attract young users.
2.IP linkage: Cooperate with popular film and television or game IPs to launch joint models.
3.Functional innovation: Add interactive features such as voice dialogue or AR experience.
4.social marketing: Promote through short video platforms to stimulate users’ desire to share.
To sum up, the decline of Dasheng Dolls is the result of multiple factors such as the market, users and industry. Only by keeping up with trends and constantly innovating can we regain our vitality.
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