How about Haojihui: Analysis of popular topics and user feedback on the entire network in the past 10 days
Recently, the skin care brand "Haojihui" has become a hot topic of social media discussion. This article combines the entire network data in the past 10 days and analyzes it from the dimensions of product reputation, component disputes, price comparison, etc. to help consumers fully understand the brand.
1. Hot trend of the entire network (next 10 days)
| platform | Related topics | Core discussion points |
|---|---|---|
| 12,800+ | Controversy in the effect of celebrity products | |
| Little Red Book | 5,600+ | Ingredient safety analysis |
| Tik Tok | 9,300+ | Comparison and evaluation before and after use |
2. Core product evaluation data
| Product Name | Positive review rate | The main reason for negative reviews | Reference price |
|---|---|---|---|
| Ceramide Repair Cream | 78% | Mud rubbing phenomenon | ¥159/50ml |
| Hyaluronic acid stock solution | 85% | Packaging dropper design | ¥99/30ml |
| Niacinamide essence | 67% | Stimulate sensitive skin | ¥129/20ml |
3. Control safety disputes
A recent test report from a beauty blogger shows that some products of Haojihui have the following situations:
| Controversial components | Products involved | Exceeding the standard ratio |
|---|---|---|
| Phenoxyethanol | Water cream set | 0.8% (standard 0.5%) |
| essence | Good morning mask | Not marked with specific ingredients |
4. Price competitiveness analysis
Comparison with similar domestic brands (unit: yuan/ml):
| brand | Moisturizing essence | Repair cream | Whitening essence |
|---|---|---|---|
| Good Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci-Sci- | 3.30 | 3.18 | 6.45 |
| Competitor A | 2.80 | 2.95 | 5.90 |
| Competitor B | 3.50 | 3.40 | 7.20 |
5. Real feedback from consumers
1.Positive review(Accounting 62%): "The ceramide series improves significantly for redness" "The cost-effectiveness is higher than that of international brands" "The packaging design has a high-end feeling"
2.Negative reviews(38%): "Some products have too much flavor", "Slimy use in summer" "Customer service response speed"
6. Purchase suggestions
1. It is recommended to do local tests for sensitive skin first to avoid product lines containing glycolic acid.
2. There are often buy one get one get one free during the big promotion, and the daily price is average
3. Follow the official official account to receive free sample trial installation
Summarize:As a new domestic brand, Haojihui has performed well in the field of basic moisturizing, but there is controversy in the efficacy product. Consumers are advised to choose carefully according to their skin types and give priority to purchasing through formal channels.
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