How much does it cost to roast a whole lamb? Analysis of hot topics and prices on the Internet in the past 10 days
Recently, roasted whole lamb has become a popular choice for dinner parties and has once again become the focus of discussion on social platforms and local life services. This article combines hot data from the entire Internet in the past 10 days to analyze the market price, regional differences and consumption trends of roasted whole lamb.
1. Comparison of nationwide roasted whole lamb price data
| area | Average price (yuan/piece) | Weight range | Popular business types |
|---|---|---|---|
| Beijing | 1800-2500 | 15-20 pounds | Yurt theme restaurant |
| Shanghai | 2000-2800 | 12-18 pounds | High-end private cuisine |
| Inner Mongolia | 1200-1800 | 20-30 pounds | Grassland Mujiale |
| Sichuan | 1500-2200 | 15-25 pounds | Sichuan BBQ Restaurant |
| Guangdong | 2200-3000 | 10-15 pounds | star hotel |
2. Focus on recent hot topics
1.Controversy over internet celebrities visiting stores: Douyin blogger "Gourmet Foodie" exposed that a chain restaurant used frozen mutton to pretend to be slaughtered whole sheep, and the number of views of a single video exceeded 8 million.
2.New ways of eating become popular: Xiaohongshu's "roasted whole lamb + Zibo pancake" combination has received 120,000 collections, and netizens said that "80 yuan per person makes it feel high-end."
3.Group buying war: Meituan data shows that the sales of roasted whole lamb set meals on the eve of the Mid-Autumn Festival increased by 45% year-on-year, and some merchants launched a "buy a whole lamb and get a roasted camel" campaign.
3. Five factors affecting price
| factors | price impact | Typical example |
|---|---|---|
| sheep breed | ±30% | Inner Mongolia Sunit sheep are 25% more expensive than ordinary sheep |
| cooking method | ±15% | Charcoal grilling of fruit is 200-400 yuan more expensive than electric grilling |
| Additional services | ±20% | Package including Mongolian song and dance performance |
| time period | ±25% | Prices generally rise during holidays |
| Delivery | +10-15% | Delivery to suburban counties requires additional charges |
4. Observation of consumption trends
1.Growing demand for miniaturization: The order volume of "mini whole sheep" (8-10 pounds) for 6-8 people has increased by 70% month-on-month, which is suitable for urban family consumption.
2.Prepared dish shock: The monthly sales of semi-finished roasted whole sheep on an e-commerce platform are over 2,000 yuan, and the price is only 1/3 of the price of dining in, but the taste rating is only 3.8 stars.
3.health improvement: New categories such as low-salt versions and medicinal dietary supplements are popular among health care groups, with a price premium of 15-20%.
5. Purchase suggestions
1. If you book 3 days in advance, you can enjoy a 10-10% discount. You need to reserve 6 hours of production time for freshly slaughtered and roasted dishes.
2. Choose regular merchants with "Animal Quarantine Qualification Certificate" and be wary of "ultra-low price traps".
3. When dining for 10-15 people, it is recommended to choose whole lamb of 18-22 pounds, which is most cost-effective when paired with 3-4 cold dishes.
Note: The statistical period of the data in this article is from September 1 to 10, 2023. It is collected from hot lists and merchant quotes on Meituan, Dianping, Douyin, Xiaohongshu and other platforms. The actual price may be adjusted due to market fluctuations.
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