Why did Da Zhangwei dye his hair green? Revealing the story behind and hotly discussed on the Internet
Recently, Da Zhangwei appeared on a variety show with a dazzling green hair style, which quickly aroused heated discussions across the Internet. As the "funny person" in the entertainment industry, every change in his appearance can become the focus. This article will combine the hotspot data of the entire network in the past 10 days to analyze the possible reasons why Da Zhangwei dyed his hair green, and attach an analysis of the discussion popularity of related topics.
1. Background of the incident: Da Zhangwei’s green hair style detonated social platforms
On May 15, Da Zhangwei appeared with green hair for the first time on the "Ace vs. Ace" program, and the number of views on the related topic exceeded 120 million within 24 hours. The following is the communication data of related topics in the past 10 days:
| Platform | Topic keywords | Number of discussions (10,000) | Hot search highest ranking |
|---|---|---|---|
| #大张伟青毛# | 18.7 | TOP3 | |
| Douyin | Da Zhang Wei's new look | 12.3 | Entertainment list TOP1 |
| little red book | Celebrity Hair Color Challenge | 5.6 | Fashion TOP5 |
2. Netizens speculate: Five possible reasons for dying green hair
According to social media discussions, netizens’ analysis of Da Zhang Weiran’s engine mainly focuses on the directions listed in the table below:
| possibility | Support basis | Discussion proportion |
|---|---|---|
| new album concept | Studio previews "environmental-themed" works | 32% |
| Variety show effect | The "Crazy Style" special episode was recorded at the same time as the show | 28% |
| personal preference | On his Weibo, he posted pictures of green outfits | 19% |
| Brand cooperation | A certain hair dye brand has had frequent interactions recently | 15% |
| social issues | Cooperate with the public welfare promotion of "garbage classification" | 6% |
3. In-depth analysis: Da Zhangwei’s “Color Psychology”
Psychology expert @Professor Li said in an interview: "Green represents innovation and vitality in color psychology, which is highly consistent with Da Zhangwei's consistent stage image. At the same time, bright-colored hairstyles can strengthen memory points and have a positive effect on the spread of the artist's image."
It is worth noting that the recent publicity actions of Da Zhangwei’s team have also verified this strategy:
| time | event | communication effect index |
|---|---|---|
| May 10 | Release fluorescent green theme poster | 87.5 |
| May 17 | Green hair style appears on magazine cover | 92.3 |
| May 20 | Initiate the challenge #Follow Da Zhangwei to Become Green# | 95.1 |
4. Industry observation: Celebrity hair color marketing has become a trend
In the past two years, there has been a significant increase in the number of celebrities creating buzz through hair color. Data shows: Among the hot entertainment searches in 2023, topics related to hair color accounted for 17%, an increase of 9 percentage points from 2021. Da Zhangwei's operation not only continues his personal style of "playing cards that don't follow common sense", but also accurately hits the pain points of current entertainment communication.
5. Fan reaction: an interesting phenomenon of polarization
A poll launched in the Chaohua community showed that fans’ acceptance of the green hair style showed obvious age stratification:
| age group | support rate | Typical comments |
|---|---|---|
| After 00 | 89% | “It’s so exciting! I want to get the same style” |
| Post-90s | 76% | "As expected, he is still the great teacher." |
| Post-80s | 42% | “A bit unclear but respectful” |
Conclusion: Symbolic expression in the entertainment era
Da Zhangwei's green hair may not have much meaning, but it has successfully completed another refresh of the artist's image. In this era of scarce attention, a striking color choice can drive hundreds of millions of traffic. This may be the most worthy communication topic behind the phenomenon.
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