What brand of moisturizing eye cream is good? Analysis of hot topics and products on the entire network in the past 10 days
With the change of seasons and the arrival of dry weather, moisturizing eye cream has become a hot topic in the skin care field recently. By sorting out popular content on the Internet in the past 10 days, we screen out the brands, ingredients and usage experiences that consumers are most concerned about, and present them in structured data to help you quickly find products that suit you.
1. Top 5 popular moisturizing eye cream brands (data source: e-commerce platform + social platform discussion volume)
| Ranking | Brand | core ingredients | price range | hotly discussed keywords |
|---|---|---|---|---|
| 1 | Estee Lauder | Hyaluronic acid + trehalose | ¥500-800 | "Stay up late for first aid" "Moisturizing and non-sticky" |
| 2 | Lancôme | Bosein + rose essence | ¥400-700 | "Lighten fine lines" "Friendly for sensitive skin" |
| 3 | Kiehl's | Avocado butter + vitamin E | ¥300-500 | "The first choice of the student party" "needs emulsification" |
| 4 | Shiseido | Acetylated hyaluronic acid | ¥400-600 | "Long-lasting moisture lock" "Light texture" |
| 5 | PROYA | Ceramide + Squalane | ¥200-400 | "The light of domestic products" and "high cost performance" |
2. Analysis of the three major moisturizing ingredients that consumers are most concerned about
| Ingredients | Efficacy | Applicable skin type |
|---|---|---|
| hyaluronic acid | Strongly absorbs and locks in moisture, improving skin elasticity | All skin types (especially dry skin) |
| Ceramide | Repair skin barrier and reduce moisture loss | Sensitive skin/barrier damaged skin |
| Squalane | Simulates sebum membrane structure, gently moisturizing | Dry/combination skin type |
3. Recent hot topics on social platforms
1.“Can oily skin use moisturizing eye cream?”: There were over 12,000 Xiaohongshu-related notes in 10 days. It is recommended to choose a gel texture (such as Clinique Water Magnetic Field).
2.“Domestic products vs international brands”: Weibo polling shows that 35% of users prefer domestic products (such as Winona and Proya) and value cost-effectiveness and localized formulas.
3."How to use eye cream": Douyin's "point pressure application" tutorial video has been viewed more than 8 million times, and it has become a consensus to avoid pulling the skin around the eyes.
4. Suggestions on purchasing
1.Select by age: Those under 25 years old should focus on basic moisturizing, and those above 25 years old should add anti-aging ingredients (such as peptides).
2.Choose according to needs: For emergency moisturizing, choose Estee Lauder, for sensitive skin, choose Kiehl’s, and for affordable alternatives, choose AHC.
3.Things to note: Avoid products containing alcohol/fragrance and use within 6 months after opening.
Combining recent popularity and user feedback, the choice of moisturizing eye cream needs to take into account ingredients, skin type and seasonal changes. It is recommended to try a sample first and then decide on a long-term repurchase based on the actual experience.
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